Amy served as a Senior Photo Art Director for E-Commerce side of Restoration Hardware. She collaborated with the V.P. Creative Director to insure all shots where aligned with seasonal brand tone. She managed 6-8 stages and worked with an extensive creative staff.
Here contributions ranged from: Core Online Catalog, Outdoor Catalog, Baby & Child and Lighting Catalog
OshKosh B'gosh Rebrand.
Developed overall 60 page brand strategy. Managed and worked on multiple print and digital projects to support their marketing message. Developed brand guide-lines and catazine for multiple verticles. Collaborated on Ad campaigns, digital and print. Photo Art direction.
Vitalité Juices is located in Monaco. Vitalité is Monaco's first delivery juice company in the city it was extremely important that the brand message and tone was on target to it's consumer. Key elements where educational components to serve as an extensions to it's advertising. Amy was brought aboard based on her brand background and her hands-on design skills. She has also assisted in the fundamental aspects of project management from e-commerce, packaging to advertisement placement. Her broad skill set has helped this company find the foundation it needed to be a success.
Mercedes Benz was a client of Amy's during her career in Atlanta. Amy was the art director that initially had to compete for this project through presenting conceptual direction and pitching to their internal team. She was selected. Once she accepted the work it lead to many more projects building a relationship throughout the years with them. This was a 160 page hard bound promotional book that served as a complimentary gift to their top customers. This book went on to win that year as "BEST OF SHOW" promotional book in the automotive category.
Living Intentions was Amy's client for over a 5 year period, taking the brand to the next level of product placement. Amy's extensive knowledge of the natural food industry supported this company to land into The Whole Foods grocery stores nationwide. Amy worked hand-in-hand with the owner and formulator to extensively understand the companies mission and longterm goals. She developed a brand strategy, brand standards guide and supported the conceptual and development of all new product lines being developed along with all support collateral materials, from packaging, ad campaigns, festivals, trade shows, billboards, to all corporate materials digital and print. This brand was one that really connected to the hearts of their consumers and became an invested long-term relationship based on it's integrity and commitment to it's mission.
HolisticMD was a start-up based in the heart of Silicon Valley. They where a lead-generated business model. They where focusing on being the next WebMD but for Holistic Medicine at the same time supporting holistic professionials in their business. Amy loved the quick pace and open ideas of a start-up mentality. She was able to support them through their first round of funding and learned a lot along the way. She found HolisticMD to be one of her more passionate clients and felt a strong connection to their core message.
Art.com and AllPosters.com a San Francisco based E-commerce business. Amy was a outside consultant for both brands she was to assist in taking their current brand image for both Art.com and AllPosters.com to the next level. They had been constricted to a strictly UI driven site that didn't speak to the brand tone of the consumer. Each brand had a different consumer base demographic and their marketing and design where starting to look the same since they had shared resources. Amy came in and worked one on one with the head of the UI/Creative team and marketing team. She developed conceptual directions for both along with a new navigation and site architecture that could be implemented in stages. She worked to develop new campaigns that would highlight key products within their site to support sales of current lines. Amy was utilized as a key C.D. to guide and build teams implementing different aspects of their roll-out timelines.
Amy is a licensed artist. Amy and her husband launched a publishing company up in San Francisco in 2008 called Retired Hipster. They created humor lifestyle books and Amy branched off and created Hummingbird Studio 77 a paper line that consisted of journals, greeting cards, note card sets and a series of wall art. Once she became established Calypso discovered her work and signed her to create a custom greeting card line.
Identity design, website and cohesive marketing materials.
Aleks was venturing on her own as an independent midwife. She needed a logo system, website design, and other collateral materials that would support her growth and educate her clients. Aleks also leads and creates workshops to educate not only expecting families but teaching and creating sacred teachings for birthing with other colleagues. www.aleksandraevanguelidi.com